Strategic partnership

 

We know that every big organization is having its own talented marketing staff. Those having experience and expertise to carry out their responsibilities efficiently. However an outsider’s perspective on an organizations functioning bears more importance at times than the inner appraisal of the system where chances of bias always exist. So engagement of an outside agency helps in analyzing the strengths and weaknesses of an organization in a better way than a unilateral assessment by the house staff.

Engagement of an outside agency to work in alliance with the department staff  widens the scope of operation as cross flow of ideas, wisdom and insights  produce better results and create more opportunity for the firms. Apart from being cost effective, this practice also save time and effort on the part of the organization and reduce additional deployment of resources.

This also eliminates the need of never ending brain storming sessions by the departmental decision makers very often involving staff from other disciplines and having no links with the work of that particular department in the planning and strategy execution process  and without having any logical relevance or any impact on the final outcome. 

Strategic partnership weeds out the element of lethargy and elicit better effort from the employees as they become more vigilant and focused in the presence of an outside agency as their performance is  contrasted, evaluated and monitored by a  new yardstick under the new operational framework.